Maintaining a show is not only about the numbers. — Yes, stats are important, but they are far from the only things you should be using to determine if your podcast is working. Every couple of months it’s wise to step back and look at other possible issues. The first check may surprise you, but to me it’s always seemed…

Yes, silence can be your friend. Here’s how to use it. — A common problem with many podcast hosts is they talk too much. Even if you’re the only host, sometimes silence is your best choice. This happens when you feel you have to fill every single moment of your episodes with words. If you have that urge to continue talking because…

Why ignore what everyone knows they don’t want? — Perhaps you’ve been told your business would benefit from a podcast. You may have heard what a great marketing vehicle it would be. You may have been convinced by someone that a podcast is a great way to gain clients and customers. …

Your reasons for trying may determine if you succeed. — Why would you want to do a podcast? There are many reasons. Some are great, others will doom you to fail before you truly get started. Let’s focus on a few reasons why you feel you might want to “put on a show,” and what the consequences could be. Maybe…

Or maybe you should stop comparing. — Celebrity podcasts get a lot of media attention, sometimes undeserved. If a “star” (whatever that is) begins a podcast, it’s going to be mentioned in many places. …

If not, burnout is coming. — Doing a podcast should be inspiring and fulfilling, even if you cover the hard topics. I’m not saying smile and laugh when talking about, say, mental health, but you should be getting some type of satisfaction from putting together your podcast. You should be feeling a sense of accomplishment, or…

Because we all suck at first. — If you’ve done a lot of episodes, say 50 or more, you might occasionally be curious to go back and listen to some of your early shows. Chances are you cringed. Chances are you told yourself, “Wow, I wasn’t very good, was I?” Everyone sucks at first. Hosting a podcast…

You weren’t prepared for these, were you? — Do a podcast! It’s great! You’ll love it! It’s exciting! Doing a podcast can be great fun. Doing a podcast can be inspiring. There are a lot of things to love about creating episodes. But then there are the boring parts. Research. Guest preparation. Editing. This is another case in life where money will…

Doesn’t it seem like everyone is? — If you listen to a lot of podcasts, you may have noticed: there are a lot of experts out there. Everyone seems to be claiming they’re the best at something. That may even be true. And yet, there’s also the feeling people are skewing their credentials in much the same…